Dr SREEDHARA R
PGDBM, PhD
PROFESSOR
Articles in Journals
Sl.No. Title Name of Journal / Vol. No. / Issue No. / Page Nos ISSN No. Date Published
1 Visual Merchandising: Soul of Retailing Pacific Business Review International / 7 / 6 / 47 - 54 0974-438X 10-Feb-2015
2 Impact of User-Generated Content on Purchase Intention for Fashion Products: A Study on Women Consumers in Bangalore Indian Journal of Management / 46 / 07 / 23 - 35 0973-8703 05-Jul-2016
3 A Study on Significance of Cashback Offered by Online Companies and Its Impact on Customer Preferences in Online Purchases Journal of Advanced Research in Dynamical and Control Systems / 11 / 6 / 1808 - 1815 1943-023X 27-Oct-2019
4 A Study on the influence of Sustainability related Factors on the Online Purchase Decisions of Customers Test Engineering and Management / 82 / NA / 461 - 476 0193-4120 04-Jan-2020
5 Local Solutions for Global Problems: pro Nature Organic Foods Private Limited, Banglore: An Experimental Study Test Engineering and Management / 82 / NA / 508 - 520 0193-4120 04-Jan-2020
6 Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study Test Engineering and Management / 82 / 1 / 508 - 524 0193-4120 04-Jan-2020
7 Customer Service Failures: After-sales services in the Home Appliances Industry Indian Journal of Economics and Business / 20 / 2 / 343 - 358 0972-5784 22-Oct-2021
8 After-sale service experiences and customer satisfaction: An empirical study from the Indian automobile industry Research in Transportation Business & Management / / / - 2210-5395 12-Aug-2022
9 Users' Perception and Barriers to Using Self-Driven Rental Bikes Indian Journal of Marketing / 52 / 12 / 58 - 70 0973-8703 20-Dec-2023
10 Impact of Restrictive Trade Policies, Channel Conflict and Uncertain Business Environment on Marketing Channel Satisfaction in FMCG Sector Journal of Distribution Science / 23 / 11 / 13 - 28 1738-3110 05-Nov-2025
11 Impact of Goal Divergence, Unbalanced Dependence and Miscommunication on Marketing Channel Satisfaction Journal of Distribution Science / 23 / 08 / 1 - 12 1738-3110 05-Aug-2025
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 Inclusive Business Approaches in Tourism Stakeholder Engagement BINDI VARGHESE,ELANGOVAN N, JOSEPH C C, SREEDHARA R,MAXIMILIANO E. KORSTANJE 979-8-89113-988-6 /
2 Driving Engagement and Loyalty Through Customer Centric Digital Marketing ELANGOVAN N,SREEDHARA R,MANOHAR KAPSE 979-833734664-9, 979 /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 CONFERENCES Strategies to Revive Management Education PRESENTER) Karnataka State Open University, Manasagangotri, Mysore. 09/05/2013
2 CONFERENCES HR Strategies During Global Recession PRESENTER) Mysore 09/05/2013
3 CONFERENCES HR Practices in Organised Food and Grocery Retailing"- An Empirical Study PRESENTER) New Horizon College of Engineering, Bangalore 09/05/2013
4 Managing Retailing Managing Retailing PARTICIPANT) Indian Institute if Management, Ahmedabad 29/03/2014
5 Train the Trainer Workshop Train the Trainer Workshop PARTICIPANT) Christ University, Bangalore 29/03/2014
6 Conference on Emerging Trends in Business Conference on Emerging Trends in Business PARTICIPANT) Department of Management Studies 03/03/2015
7 ICIER-IIMB INTERNATIONAL CONFERENCE ICIER-IIMB INTERNATIONAL CONFERENCE PARTICIPANT) IIMB 02/03/2015
8 International Conference on "Sustaining a Competitve Edge in the Challenging Global Scenario: Challenges, Practices and Innvations" CONFERENCES Effect of Service Failure and Product Failure on Dissatisfaction and Repurchase Intention of Online Consumers PRESENTER) Christ University, Bangalore 07/02/2017
9 International Conference on Emerging Trends in Business ICETB-2017 CONFERENCES MODERATOR) Banaglore 16/02/2017
10 Synthesize: An Interdisciplinary Conference on Management & Social Sciences CONFERENCES MODERATOR) Christ University, Bannergatta Campus, Banaglore 10/03/2017
11 Inetrnational Conference - Fusion 2018 CONFERENCES ) IFIM College, BangaloreBanaglore 12/01/2018
12 International Conference on Current Scenario of Digital Marketing, E-Commerce, Management & Social Sciences - 2019 CONFERENCES ) IMRF Institute for Education & Research in association with DRPF Macedonia, & IIM AustraliaMysore, Karnataka 14/06/2019
13 International Conference on Current Scenario of Digital Marketing, E-Commerce, Management & Social Sciences ? 2019 CONFERENCES ) IMRF Institute for Education & Research in association with DRPF Macedonia, & IIM AustraliaMysore, Karnataka 14/06/2019
14 International Conference on "Developing Organisations for the Future: Re-Interpreting the Modern Business Landscape" CONFERENCES ) IBS, BangaloreBangalore 27/06/2019
15 International Conference on Transformational Strategies for Business Sustainabilty CONFERENCES ) Bangalore 04/10/2019
16 International Conference on Transformational Strategies for Business Sustainability CONFERENCES ) Bangalore 04/10/2019
17 International Conference on Transformational Strategies for Business Sustainability CONFERENCES ) Bangalore 04/10/2019
18 National Seminar on Education, Neuroscience, Technology and Pedagogy: Neuro-Systemic Influence on Learning SEMINARS PANELIST) Centre for Education Beyond Curriculum (CEDBEC), CHRIST (Deemed to be University) 12/11/2019
19 International Conference on "Harmonising People, Planet, and Profits - Sustainable Strategies and Ethical Considerations in the 21st Century CONFERENCES MODERATOR) Bangalore Central Campus 20/01/2020
20 National Conference on Emerging Trends in Business CONFERENCES Problems in Usage of Digital Wallets & their influence on Frequency of Avoidance of Wallets by College Students PRESENTER) Bangalore 27/02/2020
21 National Conference on Emerging Trends in Business 2020 CONFERENCES MODERATOR) Bangalore 27/02/2020
22 National Conference on Emerging Trends in Business CONFERENCES ) Bangalore 27/02/2020
23 International conference on "Changing Global Economic Landscape: Sustainable Strategies for the new Normal CONFERENCES Analysis of tertiary packaging issues and influence on repurchase intention and loyalty of e-retail customers PRESENTER) Bangalore 23/03/2022
24 National Conference on Marketing Paradigm after Covid-19 CONFERENCES ) Bangalore 20/01/2022
25 International Conference on Sustainable Marketing - Delivering Value (SMDV 22) CONFERENCES ) University of Engineering and Management, KolkataUniversity of Engineering and Management, Kolkata 22/04/2022
26 International Conference on "Innovation, Technology and Sustainability: Shaping the future of Business and Society" CONFERENCES ) We School, BangaloreBangalore 16/03/2023
27 COGNOSCO 2024 CONFERENCES Navigating Challenges in Global Export Negotiations: A Case study of Polymast Plast Limited PRESENTER) Bangalore 04/01/2024
28 COGNOSCO 2024 CONFERENCES Breaking Barriers: Sucuretech Solution's Quest for Dominance in India's B2G Security and Surveillance Market PRESENTER) Bangalore 04/01/2024
29 COGNOSCO 2024 CONFERENCES Eggoz Nutrition: Navigating Challenges and Building Brand Resonance in Bangalore PRESENTER) Bangalore 04/01/2024
30 COGNOSCO 2024 CONFERENCES Harvesting Success:Fertile Fields' Digital Revolution PRESENTER) Bangalore 04/01/2024
31 COGNOSCO 2024 CONFERENCES From Tea Stall to Tea Empire: Scaling Tea Majesty for the Future PRESENTER) Bangalore 04/01/2024
32 COGNOSCO 2024 CONFERENCES Kyro's D2C E-Commerce in Juicer mixer Grinder (JMG) category PRESENTER) Bangalore 04/01/2024
33 COGNOSCO 2024 CONFERENCES Navigating Transformation: Regain Retail and Journey PRESENTER) Bangalore 04/01/2024
34 COGNOSCO 2024 CONFERENCES Navigating the Organic Frontier:Aaorogya's Journey into Bangalore's Exclusive Organic Market PRESENTER) Bangalore 04/01/2024
35 RUPT - New Appraoches towards Development of Business and the Economy CONFERENCES Understanding Challenges in Meesho Customer Experiences: A Quantitative Analysis PRESENTER) Jyothi Nivas College AutonomousBangalore 07/03/2024
36 RUPT - NEW APPROACHES TOWARDS DEVELOPMENT OF BUSINESS AND THE ECONOMY CONFERENCES Assessing the Impact of UPI Adoption on Consumer Spending PRESENTER) JYOTHI NIVAS COLLEGE AUTONOMOUSBANGALORE 07/03/2024
37 COGNOSCO 2024 CONFERENCES Navigating B2b Horizons: Gahl Odyssa In Prospecting And Content Creation Excellence PRESENTER) BANGALORE 04/01/2024
38 COGNOSCO 2024 CONFERENCES Brand Image And Brand Positioning Of Boroplus Amomg Its Competitors PRESENTER) BANGALORE 04/01/2024
39 International Conference on Recent Advances in the field of Economics, Finance, Management and Technology CONFERENCES The Effect of Influencer Marketing on Holistic Consumer Experience PRESENTER) CMR UniversityBangalore 05/04/2024
40 Young Scholar Forum 2024 on RUPT - New Approaches towards Development of and the Economy CONFERENCES Investigating the Problems faced by Consumers with Food Delivery apps in Bangalore PRESENTER) Jyothi Nivas College, BangaloreBangalore 07/03/2024
41 'National conference on Best Practices in Business Management" CONFERENCES Online Grocery Shopping - The Problems Faced By (Big Basket, Blink It, Amazon Pantry) PRESENTER) y Gandhian Institute of Technology And Management, VisakhapatnamGITAM, Visakhapatnam 10/03/2024
42 Xenova' 25 CONFERENCES Challenges faced by Consumers in using AI driven Virtual Fasion Assistants and their influence on Product choices in Indian Online Fasion Retail PRESENTER) CHRIST (Deemed to be University)Bangalore 07/03/2025
43 Xenova' 25 CONFERENCES The Psychological Factors influencing the Excessive Credit Card Usage in Buying Electronics and Debt Accumulation by Middle class Citizens PRESENTER) CHRIST (Deemed to be University)Bangalore 07/03/2025
44 ONE DAY NATIONAL CONFERENCE ON "ADVANCING SUSTAINABLE DEVELOPMENT GOALS (SDGS) IN THE CORPORATE SECTOR: STRATEGIES AND INNOVATIONS" CONFERENCES Exploring the role of Inclusivity in shaping Indian Consumers' Purchase Intentions in the Fashion Industry PRESENTER) KARPAGAM ACADEMY OF HIGHER EDUCATION (Deemed to be University)Coimbatore 10/03/2025
45 Xenova' 25 CONFERENCES The Effect of Nastalgia factors on Repeat Viewership abd Longevity of Re-releases and Reboots in Cinema PRESENTER) CHRIST (Deemed to be University)Bangalore 07/03/2025
46 Xenova' 25 CONFERENCES The Influence of Dark Humour on Gen Z's User Engagement on Social Media Platforms PRESENTER) CHRIST (Deemed to be University)Bangalore 07/03/2025
47 ACBSP Region 10 Conference 2025 CONFERENCES Perception of Students towards Use of Generative AI Tools in Higher Education in India PRESENTER) We School, BangaloreBangalore 27/02/2025
48 INTERNATIONAL CONFERENCE ON SUSTAINABILITY-LED TRANSFORMATION IN BUSINESS AND SOCIETY (SLTBS 2026): With the Theme of TOWARDS A SUSTAINABLE FUTURE: REIMAGINING SOCIETY THROUGH INNOVATION, INCLUSION, AND IMPACT CONFERENCES “Understanding sustainable fashion consumption among Generation Z: An ADO framework analysis of the value-action gap.” PRESENTER) CHRIST (Deemed to be University)Bangalore 25/02/2026
49 Xenova '26 CONFERENCES IMPACT OF SUGAR-SWEETENED BEVERAGES AND CONSUMER WILLINGNESS TO SHIFT TOWARDS HEALTHIER ALTERNATIVES – A QUANTITATIVE STUDY PRESENTER) CHRIST (Deemed to be University)Bangalore 27/02/2026
50 XENOVA '26 CONFERENCES FACTORS INFLUENCING PURCHASE INTENTION TOWARDS APPLE PRODUCTS DESPITE INCREMENTAL PRODUCT CHANGES PRESENTER) CHRIST (Deemed to be University)Bangalore 27/02/2026
51 XENOVA '26 CONFERENCES POST-PURCHASE CONSUMER SATISFACTION FROM INFLUENCER ENDORSED BRANDS PRESENTER) CHRIST (Deemed to be University)Bangalore 27/02/2026
52 XENOVA '26 CONFERENCES EVALUATING THE IMPACT OF NOSTALGIA-DRIVEN ADVERTISING ON CONSUMER PURCHASE BEHAVIOUR IN THE INDIAN FMCG SECTOR: A QUANTITATIVE STUDY PRESENTER) CHRIST (Deemed to be University)Bangalore 27/02/2026
53 XENOVA '26 CONFERENCES FROM ENGAGEMENT TO EXHAUSTION: HOW GAMIFICATION DESIGN INFLUENCES USER DISCONTINUANCE AND COMPULSIVE USE PRESENTER) CHRIST (Deemed to be University)Bangalore 27/02/2026
54 XENOVA '26 CONFERENCES A STUDY ON CONSUMER RESPONSES TO ONLINE REVIEWS IN DIGITAL FASHION MARKETPLACES PRESENTER) CHRIST (Deemed to be University)Bangalore 27/02/2026
55 XENOVA '26 CONFERENCES THE TRUST TRAP: HOW BLIND RELIANCE ON SOCIAL MEDIA REVIEWS INFLUENCES CONSUMER PURCHASE DECISIONS FOR HEALTH AND WELLNESS PRODUCTS IN INDIA PRESENTER) CHRIST (Deemed to be University)Bangalore 27/02/2026
56 XENOVA '26 CONFERENCES ANALYSING STUDENT PERCEPTION, TRUST, AND SATISFACTION ARTIFICAIL INTELLIGENCE (AI) BASED ASSESMENT PLATFORM- A QUANTITATIVE STUDY PRESENTER) CHRIST (Deemed to be University)Bangalore 27/02/2026
57 VIMARSHA-2025 INTERNATIONAL CONFERENCE CONFERENCES VIMARSHA-2025 INTERNATIONAL CONFERENCE CHAIR) DAYANANDA SAGAR BUSINESS SCHOOL, BANGALOREBANGALORE 12/09/2025
Invited Talks
Sl.No. Titel of the Program Name of the Program Date Name of the Institution
1 Marketing Analytics Refresher Course in Commerce and Management 06/12/2017 UGC - Human Resource Development Centre, University of Mysore
2 Data Analysis using SPSS One Day Workshop on ?Research Methodology and SPSS? 28/11/2017 CMR University, Bangalore
3 Digital Solution for Reducing Packaged Food Wastage National Conference on Emerging Trends in Business (NCETB 2018) 19/02/2018 Christ University
MPhil/PhD Guided/Adjudicated
Sl.No. Title Name of Student Institution Role Status Month Year
1 A study of the Influence of User-Generated content in Online Media, on the Purchase Intention of Consumers for Fashion products in Bangalore V. Nithya SUPERVISOR Awarded May 2015
2 IMPACT OF PERSONAL AND ORGANISATIONAL FACTORS ON ATTITUDE TOWARDS RELATIONSHIP MARKETING AND ITS ADOPTION Vijay Agawane EXAMINER
3 Study on Customer Perception towards Service Recovery Strategies of Consumer Durable Retailers in relation to Customer Satisfaction, Purchase Intention and Loyalty Shukla Riddhi Gajendra Christ University SUPERVISOR Awarded April 2016
4 Consumers' Attitude towards Online Private Label Brands using Tri-Component Attitude Model Ruchita Pangriya Christ University EXAMINER
5 Effect of Packaging Attributes of E-retailers on Re-Purchase Intention Alex Nero Christ University SUPERVISOR Ongoing October 2016
6 Impact of Personal and Organizational Factors on Attitude towards Relationship Markting and its Adoption Vijay Agawane Christ University EXAMINER
7 A Study on Impact of Cognitive Dissonance on Post Purchase Behavior of Online Shoppers Garima Jyoti Srivastava Christ University SUPERVISOR Awarded May 2018
8 Effect of brand Engagement Techniques on Brand Recall and Brand Loyalty - A Study on Telecom Companies Operating in India Revathi A Menon Christ University SUPERVISOR Awarded May 2018
9 Relationship between Competencies and Performance of Management Teachers of B-Schools in Bengaluru City VINAYAK Christ University SUPERVISOR Awarded April 2021
10 SUPPLY CHAIN MANAGEMENT AND OPERATIONS RESEARCH TECHNIQUES IN HOSPITALS IN INDIA DEEPAK JOY MAMPILLY Christ University SUPERVISOR Ongoing March 2019
11 AFTER-SALE SERVICE FAILURES AND THEIR INFLUENCE ON CUSTOMER BEHAVIOUR WITH REFERENCE TO HOME APPLIANCES RAJNI GUPTA Christ University SUPERVISOR Awarded November 2023
12 . ALEX NERO Christ University SUPERVISOR Awarded February 2024
Patents
Sl.No. Title of Invention Inventor(s) Filing Date
1 A Mediation-Based Model for Enhancing Patient Loyalty through Service Quality, Satisfaction, and Trust in Healthcare Settings JAIN MATHEW, LEENA N FUKEY, SREEDHARA R, SRIDEVI NAIR 14-Oct-2025
Workshop/FDP/Training programme
Sl.No. Name of the Workshop/FDP/Training programme Name of Organiser Level Role Date
1 ENHANCING SALES FORCE PERFORMANCE INDIAN INSTITUTE OF MANAGEMENT, AHMEDABAD,  International Participant 19/02/2024
2 Innovative Teaching and Learning Methods School of Business and Management (MBA),  Institutional Participant & Presenter 19/06/2023
3 Faculty Development Program 1 - 2021 Centre for Education beyond Curriculum (CEDBEC) and Human Resource Development Centre (HRDC),  Institutional Participant 16/06/2021
4 Market Research and Consumer Behaviour Coursera, IE Business School International Participant 25/04/2020
5 Management Development Program on Marketing for Sales and Business Development Professionals Institute of Management,  National Participant 16/01/2020
6 Pedagogical Leadershoip: Sharpening the Saw & Digitisation of Pedagogy CHRIST Institute of Management,  Participant 20/05/2019
7 Management Development Programme (MDP) Institute of Management,  Regional Participant 18/01/2019
8 Marketing Insights for Sales and Business Development Professionals Institute of Management, Bangalore,  Regional Participant & Presenter 12/01/2018
9 Strategic Thinking using Scenario Planning Institute of Management,  National Participant 05/01/2018
10 ?Business Decision Making using R? Institute of Management, Bangalore,  National Participant 07/12/2017
11 ?TRANSFROMED PEDAGOGY: CASE BASED TEACHING / WRITING? Christ Institute of Management, LAVASA, Christ Institute of Management, LAVASA Regional Participant 15/07/2017
12 Faculty Development Program on Business Analytics Institute of Management,  Regional Participant 07/07/2017
13 Quality Improvement Program on "Innovative Practices in Teaching, Learning and Evaluation" CU - Academic Staff College,  Participant 24/05/2017
14 IBM CE - Enablement Program - Descriptive Analytics IBM / Institute of Management,  Institutional - 28/01/2015
15 IBM CE - Enablement Program - Predictive Analysis Analytics IBM / Institute of Management,  Institutional - 21/12/2014
16 IBM CE - Enablement Program - Big data Analytics using Infosphere BigInsights IBM / Institute of Management,  Institutional - 13/12/2014
17 IBM CE - Enablement Program - Big data Analytics using Infosphere BigInsights IBM / Institute of Management,  Institutional - 15/11/2014
18 Contemporary Development in Management & Business Institute of Management,  - 26/05/2014
19 Continuing Educating Programme on "National Workshop on Research Methods" Department of Management Studies, IIT Madras, Chennai,  National - 20/08/2011
20 Management Development Programme on "Learning for Results: Education a Question?" Centre for Education beyond Curriculum (CEDBEC), Christ University, Bangalore,  Institutional - 04/08/2011
21 Learning Curve Certification Program (Cross Functional Decision Making & Business Impact) enParadigm Knowledge Solutions, CIIE, IIM Ahmadabad, held at Institute of Management, Christ University, Bangalore,  Regional - 24/05/2011
22 "Competency and Skill of Management teachers" Prin. L. N. Welingkar Institute of Management Development and Research, Bangalore.,  Regional - 15/05/2011
23 Workshop on "Effective Classroom Communication and Teaching Skills for College teachers " Centre for Education beyond Curriculum (CEDBEC), Christ University, Bangalore,  Institutional - 11/05/2011
24 Workshop on "Research Methods" SRN Adarsh College, Bangalore,  Regional - 27/02/2009
25 Development program on "Strategic Brand Management" Dayananda Sagar College of Management & Information Technology, Bangalore,  Regional - 19/12/2008
26 "DSI Entrepreneurship Lecture Series 2008 Dayananda Sagar College of Management & Information Technology, Bangalore,  Regional - 02/12/2008
27 Participated in the 3rd Karnataka State level ISTE student Reva Institute of Technoogy & Management, Bangalore in association with VTU, Belgaum and Indian Society for Technical Education, New Delhi.,  Regional - 11/11/2006
28 Workshop on "Empowered Leadership Program" Centre for Innovation & Leadership, at Dayananda Sagar College, Bangalore.,  Regional - -
Awards/Achievements/Others
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Issue Editor Ushus - JOURNAL OF BUSINESS MANAGEMENT Christ Univerisiy, Bangalore 02 March 2015
2 Organised International Conference on Transformational Strategies for Business Sustainability As the conference convener, organized two days' international conference on Transformational Strategies for Business Sustainability during 4-5th, October, 2019. We had 15 international speakers plus 55 papers presentations. The authors had come from across India. Institute of Management 05 October 2019
3 Panel member - Question Paper Scruitiny Team Acharya Bangalore B-School 19 October 2024